Sexy Software Presentation Reveals Gender Discrimination in Tech World
Published May 03, 2009 @ 01:27PM PT
Yet another example of the skewed gender politics in the world of technology in this sexually explicit software presentation at the GoGaRuCo (Golden Gate Ruby Conference) by Matt Aimonetti.
The industry experts have already shared their outrage about the presentation that happened a few weeks ago in San Francisco. I'm bringing it to your attention today to continue my reporting on how the online and technology world needs to correct the rampant gender disparity, discrimination and sexist behavior.
Sarah Allen shares her experience with presentation at a conference where there were about six women out of 200 male attendees; Sarah Mei shares the seeming lack of sensitivity from industry leaders; and Martin Fowler writes about the greater ramifications of this offensive and unprofessional behavior:
My observation is that most men in the software business think that there isn't much sexism left in the profession - that this curse is a memory from a previous generation. Yet when I talk to women, I hear a different story. Nearly every one can tell me recent stories where they were clearly expected to feel degraded and belittled because of their gender. So some sexually suggestive pictures aren't a joke to them, they are a pointed reminder of disturbing behavior, and a reminder that such events can happen again at any time. One of the great difficulties for white guys like me is that we haven't been in that position; where prejudice can appear out of any corner, reinforced by the fact that every other face looks different.
This becomes more of an issue because the rails world faces a notable lack of women. The software world struggles with Diversity as it is. It's a problem for our profession, in that we lose access to talent, and it's a problem for many women who don't get the chance to develop a satisfying career in programming. The open-source world in general has even bigger issue, and the rails community perhaps more so. I'm sure it's not the only factor but the encouragement of talks like this creates an unwelcoming atmosphere of NetNastiness which deters many women from starting and staying in the community.
While it's clear that the content of the presentation was tasteless, what may be worse is that the presenter thought it was acceptable to produce it in the first place. Furthermore, the presentation was voted on by the greater community, which is why it was allowed to happen in the first place. Several people have admitted to voting on the presentation, but didn't think that it would display actual porn photos. Everyone knows that "sex sells" but the content of this presentation clearly crossed the lines of decency.
Many in the industry are taking a moment to reflect and look inward at what this experience means and what it has taught them. While I wish this presentation never happened, in some ways, it may have been the worst-best thing to happen in the tech world as it serves as blatant example of how far the industry still needs to come in terms of being female friendly. Finally, it's not just feminists like myself demanding answers, but many of the key male and female leaders are asking themselves: how DO we get more women involved?
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Comments (20)
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Jen Nedeau is a social media consultant, progressive activist, feminist speaker and writer. She currently lives in New York City, where she works full-time as the Director of Digital Strategy at Air America Media. In August 2008, Nedeau was selected to be the Editor of the WomensRights.Change.Org where she facilitates daily discussion about the feminist movement. Additionally, Nedeau volunteers as the Chief Technology Officer for New Leaders Council, a non-profit that offers exclusive training for young leaders. You can follow her on Twitter @HumanFolly or learn more here: www.jennedeau.com.
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The major offense here was not the myopia that allowed for the submission and selection of the presentation in the first place. That is regrettable, but given the homogeneity of the tech industry, perhaps understandable. If you honestly cannot imagine an alternate perspective, you are likely to step on land mines in any environment. And, thematically, some of what he says metaphorically makes sense as an exploration of the scalability characteristics of CouchDB. Even so, the images chosen were unprofessional and what I like to call "fucking classy". The really inexcusable situation was the response. A simple "Oops" or "My Bad" would likely have sufficed as a learning experience, but the nonsense about edginess, free speech, etc. are all misguided infantilism and underscore the work that remains for this industry.
Posted by Brian Sletten on 05/03/2009 @ 02:03PM PT
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Okay, give me one reason why this is sexist?
Seriously I'm at a loss here, I don't see anything sexist about that.
-Connor
Posted by Connor D. on 05/03/2009 @ 05:32PM PT
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please, Connor, tell me you're joking. did you actually look at any of the slides used in the presentation?
Posted by shauna osborn on 05/04/2009 @ 06:00AM PT
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if you aren't joking, the conversation on Sarah Mei's blog about this situation gives several reasons to explain why this is a horribly sexist presentation. please educate yourself.
http://www.sarahmei.com/blog/?p=46
Posted by shauna osborn on 05/04/2009 @ 06:10AM PT
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Yeah, it showed half naked women, but it also showed half naked men.
So I still don't understand how that is sexist, they weren't attacking women. Now I agree this buisness presentation was immature and unprofessional, however I don't believe it was sexist.
Posted by Connor D. on 05/04/2009 @ 04:53PM PT
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Maybe I can help to explain... first of all, the conference was made up of predominantly men, so the few women there must have been extremely uncomfortable.
Have you ever heard of mob mentality? Sometimes people do things in large groups that they would never normally do.
Now try to get outside your shell and imagine the feelings of a woman who is one of only a few women in a large group of men (and this is a business presentation where you should be able to feel safe and comfortable). Suddenly on the screen you see a close-up shot of a woman's butt in a thong, a highly sexualized picture, with a caption related to pornography.
With the high rates of sexual assault, including gang rape, in male-dominted professions, such as the military, etc., you may begin to feel very uncomfortable and even a little unsafe. Maybe a little singled out, as one of the few women in the room. As a woman, you have learned that sexual conversation is not a safe thing for a solitary woman in a group of men. This is an internalized, almost automatic, pit of the stomach feeling. Can you imagine how that must feel? And to feel objectified as a woman in a group of men is humiliating. You start to wonder if people are looking at the pictures, then sexualizing you.
The men in the room far outnumbered the women, were the ones who designed and approved the presentation, and were not feeling powerless and uncomfortable.
I would also like to point out that not only were the images predominantly of women, but they were in submissive poses, such as clustered around the feet of a man, etc. This is blatantly sexist as it uses women's bodies to sell a product that has nothing to do with women's bodies. If the product were nail polish, it would be appropriate to show fingers and toes, but why a butt in a thong?
I think the whole point of the article is that this sort of behavior doesn't exactly make women feel welcome to the profession, especially when it happens at a "professional" conference. It sends a message that this profession condones the degradation of women.
Even though I do not work in this profession, as a woman and a human being, the whole thing makes me sick. It is embarrassing and disgusting and I will forever associate this product and group in my mind as insensitive and boorish.
Posted by Romy Carver on 05/04/2009 @ 05:21PM PT
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I think this was very unprofessional and never should have been apart of the buisness, however I don't feel that it's sexist.
Now I have seen some movies where they make gay people look kind of bad, more like stupid, and I have been in a movie theater watching these movies with mostly straight men around and straight women. I have felt really uncomfortable (even tho you can't really tell I'm gay from looking at me). I do feel as if what was portrayed in those movies might give people the wrong impression about people in our community and I don't want people to look at me that way because of what they are seeing in the movie, however, nothing in the movies was homophobic. It just was a tad to racey.
I still don't believe this presentation was in any way sexist. I don't see it painting women in a bad light. However it paints the company in a bad light and I think most people would agree with that. This company is unprofessional and honestly immature.
Also if a woman feels unsafe anywere, then she should leave. That's for men as well, get up and leave if you feel that way.
Posted by Connor D. on 05/04/2009 @ 06:49PM PT
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Here's the difference. People can tell who is a woman by looking at them. Imagine if people could tell you were gay by some physical distinguishing feature. Now imagine you are watching this "business" presentation in a room full of straight men, al of whom know you are gay. They created the presentation, voted on the presentation, and are enjoying it, and it is depicting gays in a very sexual and debasing way. Would you feel respected and safe?
Yes, if someone feels unsafe, they should get up and leave. However, that sounds like victim-blaming to me. It's like the mentality of people who say about a domestic abuse victim "why does she stay?" instead of "why does he think it's okay to hit her?"
How about if the people who are doing things to make other people feel unsafe stop doing them. That's my point, and that's why this presentation is sexist.
Posted by Romy Carver on 05/05/2009 @ 10:14AM PT
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I wouldn't care. Just because they are making fun of gays in the movie doesn't mean I'm the same way. So I wouldn't feel any more uncomfortable. That doesn't mean that I am like that.
However it shows a lack of knowledge on their part.
It's not victim blaming. If everyone got up and left who didn't like the presentation don't you think that would show the company that they screwed up. If you don't like it, say something and change it.
And again there was naked in men in their too.
Posted by Connor D. on 05/06/2009 @ 05:50AM PT
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I respect your opinion on this, and I think we'll have to agree to disagree. I believe the presentation was extremely sexist and you do not. Obviously many people agree with me, based on the posts on here. It would be interesting to see what your female friends think about this. Or your mom, or sister, or whoever. I'm not trying to shove my opinion down your throat, but there are reasons this presentation feels very exploitative of women.
I can't speak for every woman, any more than you can speak for every gay person, but I believe most women would feel extremely uncomfortable in this sort of situation. Throughout history they have been given many reasons to feel that way by the justifications men have made for raping them.
I believe that professional women should not have to get up and leave a business presentation in order to feel safe. It also appears that they ARE saying something in order to change it. And hopefully this does change, because in this day and age we shouldn't even be having to have this conversation.
Posted by Romy Carver on 05/06/2009 @ 12:31PM PT
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I'm a strong supporter of women's rights and believer in gender equality. However, as tasteless as this presentation was, I don't see how it infringes on anyone elses rights. Are we supposed to be so uptight and politically correct, overly sensitive that we find a slide show at a tech conference offensive because a tasteless sexual innuendo? I think this whole issue is blown out of proportion. Try focusing your efforts on something more important and relevant to the cause.
Posted by Alan Haggard on 05/04/2009 @ 11:03AM PT
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Also you should be aware that women in the adult entertainment industry have a right, a freedom, to choose this line of work. Who are you to judge them for their lifestyle choices? This is no different than judging a gay man for being homosexual and claiming it's "immoral" because it does not fit in with your world view. These women have a right to showoff their beauty and passion for sexual exploration any way they see fit. Some (rather illogical) people on this site have made the assumption that ALL porn is a rersult of "human trafficking". I hate to break it to you, but here in America 99.9% of porn stars are not forced into they industry, they seek the industry themselves. Porn from third-world developing nations may do this, but not so much here in America. And by the way, as much as you may not want to realize this, more women are now watching (and enjoying) pornography than any time in history.
Posted by Alan Haggard on 05/04/2009 @ 11:18AM PT
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Please don't derail the conversation from the tech industry to the porn industry. That's not the point of this piece. Thanks.
Posted by Jen Nedeau on 05/04/2009 @ 11:25AM PT
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It is concerning that you say you are a supporter & believer of gender equality, but then don't see this a a relevant cause. What would be "something more important" in your opinion given this is one blog post out of hundreds posted on this site?
Additionally, here is why it is relevant to the cause. As the internet becomes a bigger and bigger place where many people interact and becomes more institutionalized via conferences and business investments, it is important that all voices are being respected and considered in development.
Just as the 2nd wave feminists found it important to have women's voices on the Op-Ed page of newspapers, I think it's very important to have women contributing to the software behind all aspects of technology & the internet. The attitude displayed in this presentation raises a big red flag in my POV indicating that those who are laying the foundation for the future of how we communicate online are lacking a serious sensitivity toward diversity and the female opinion. Whenever a women's POV is not considered, I see it as a problem - don't you?
Posted by Jen Nedeau on 05/04/2009 @ 11:20AM PT
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You have a point. I can see where you're coming from, but what about the point of view of the woman shown in the slide? Do you think she would appreciate being ridiculed online for being shown featured in a presentation at a random tech conference, what about HER point of view? Or does a woman's point of view only apply if she is a feminist? I doubt the individuals who created this presentation were trying to belittle women in the industry, or anyone for that matter. Think about THEIR point of view as well, if you will. They're just trying to sell a product. They are not attempting to offend or belittle anyone by doing this, regardless of how poorly it was executed.
Posted by Alan Haggard on 05/04/2009 @ 05:14PM PT
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Even if I didn't find this presentation horribly offensive and inappropriate, I can't see how it would sell the product.
If I were in the market for software, I would be looking for something cutting edge, with some interesting insights as to what exactly make it worth my money to purchase it, not something that looks like it was authored by junior-high-aged boys (no offense to Jr-high-aged boys here).
The presentation is beyond oppressive and offensive, it is just plain stupid. There is even a lame joke about LSD on slide 53. If this presentation was supposed to be funny, it failed.
And Connor, you can't see anything sexist about this presentation? Let's turn it around for a minute. Let's put men in thongs instead of the women. Let's have a picture of a bunch of scantily clad men fawning at the feet of one woman, let's switch out the sexes here, and ask yourself how many of the male-dominated techies who voted on this would have voted on it then. Give me a break.
Posted by Romy Carver on 05/04/2009 @ 11:52AM PT
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Hopefully we can change this discrimination against women before it can be considered as normal ad tool few years from now wherein no women will react on anything in violation of gender disparity.
I value respect from any race regardless of gender but if something like this is rampant then there's no respect left to any woman.
'Count me in' in this campaign.
Marcy and wedding favors community of GA
Posted by Marcy Solis on 05/06/2009 @ 10:24AM PT
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Connor, the reason this is sexist is because a womans bady/ the experience of being female is a comodity to most people. The people that decided this was a good idea (freespeech whatever they say) can not relate to the experience of having their being comodified. Since time immemoriale women have been sold simply because they were born with a vagina, or oppressed. Women are ALWAYS seen as women first (ie, sexual beings, dolls, something to intice men) and human beings second. Alan, the problem with saying "these porn women - what about their choice" is the same. Even male porn stars cannot relate to the fact that women have always been objects. It's the same as not recognizing the economic servitude many African Americans still feel they are under. (And surely that is not something anyone is still trying to overlook, is it?)
I personally think Connor and Alan know that this was wrong. They must. It's so obvious.
Posted by wendy crim on 05/08/2009 @ 03:12PM PT
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Again, this whole issue is being blown out of proportion. I agree that the decision to use sexually explicit material in a tech industry slideshow was a mistake, but for different reasons. Just because some women choose to be and are shown in a sexual context does NOT mean they are implying that ALL women are objects. Porn aside, both men and women commonly do modeling, both of which will typically do bikini or underwear modeling.
Being open to one's sexuality and having an appreciation for the beauty of the human body does not make one sexist. Even going as far as using such imagery to sell a product is not necessarily in itself being sexist. If these individuals in any way stated or even implied that this is the only role women have on the internet, then it would be sexist. This is not even close to what they said or implied. To say that this is what they implied would be taking this entire issue out of context.
Another thing you have realize is that a majority of internet bandwidth is used for the transmission of pornography. Pornography IS relevant to this industry and a common part of the internet, and being as these individuals work in that very field of technology, it is not entirely outrageous that they would use this as a way to get attention to their product. Tasteless, yes. Unnecessary, yes. Sexist, No (unless you're frigid, uptight, and hypersensitive).
Posted by Alan Haggard on 05/09/2009 @ 02:09PM PT
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i am in no way frigid, uptight, or hypersensitive. i have worked as a nude model, danced in gentlemen's clubs, and have friends that worked in the porn industry. that being said, i still find the above presentation to be very sexist. not just for the pictures, although they are one of the largest problems.
alan (and conner as well), i think you're missing something here. yes, the presentation is both tasteless and unnecessary. but it's also very inappropriate and sexist.
if you're creating a presentation for an industry that has a very small percentage of female workers, and then the only images you put in your presentation portray women in a sexual way, that is sexist. period. there is no balance in the images of sexualized bodies and non sexualized bodies. there is nothing in that presentation that makes a space for female technical industry worker in that slide show--not in image or in language. everything is very gender biased towards males.
even if a female technical worker might be bisexual or lesbian, not 'hypersensitive, frigid, or uptight', and someone who enjoys and appreciates beautiful bodies, there isn't much in this presentation geared for her. it is geared for men by a man who didn't take a moment to think of the women in his industry. that is why it is sexist. period.
Posted by shauna osborn on 05/10/2009 @ 03:27PM PT
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