Tell American Apparel: Pull Objectifying "Best Bottoms" Campaign

Tell American Apparel: Pull Objectifying "Best Bottoms" Campaign

Started
February 15, 2010
Petition to
President and CEO Dov Charney and 2 others
Petition Closed
This petition had 344 supporters

Why this petition matters

Started by HARDY GIRLS HEALTHY WOMEN

American Apparel is looking for the best bottom in the world to be the "face" of their new ad campaign.  They're inviting girls and women to upload pictures of their butts to the website (wearing AA underwear or body suits, of course) and then asking people to judge the submissions with a score of 1-5 and the option to add snarky comments. It’s low budget and lowbrow. For girls, however, it’s high stakes.

Here's their invitation: "Confident about the junk in your trunk? Show us your assets! Post a photo of your booty's best side for judgment. We're looking for a brand new bum (the best in the world!) to be the new "face" for our always expanding intimates and briefs lines. The winners will be flown to LA, photographed and featured online. Send in a close-up photo of your backside wearing American Apparel panties, bodysuits or briefs for consideration and vote for your personal favorites."

Geez, American Apparel, try listening to girls instead of objectifying them. As Thalia, age 19, says, “You don't need to exploit us to benefit your company. Someone who is a CEO should have more common sense, don't you think?”

We do.

So, here’s our reply – grow up and get someone on your marketing team who’s got some brain cells and some principles. Sign our letter to email AA’s CEO and Corporate Relations people and add your name to the protest.

Photo: Infomatique

Petition Closed

This petition had 344 supporters

Share this petition

Share this petition in person or use the QR code for your own material.Download QR Code

Decision Makers

  • Dov CharneyPresident and CEO
  • Jean FontanaCorporate Relations
  • Joseph TeklitsCorporate Relations